Work & Stories
Narrative pieces that move buyers, donors, and policy makers to act.
We're the writers, strategists, and creatives behind the marketing and communications team at Wildlife Works, a global conservation leader. We've our spent careers translating complex climate, environmental, and social impact work into stories that move people to action.
This is a selection of from our deep experience at Wildlife Works built to educate, inspire and move people to action.
Case Study 1
Translating complex field science into buyer-ready content
CHALLENGE
Buyers faced growing scrutiny and an increasingly complex carbon market, making it difficult to confidently identify high-quality forest carbon projects.
Solution
Created an integrated buyer education campaign—from executive guides and research-backed blogs to webinars, nurture emails, and LinkedIn advertising—that introduced durability as a new framework for evaluating project quality.
Results
Generated qualified corporate leads, increased engagement with target buyers, and strengthened the sales pipeline through thought leadership and educational content.
The framework: Explainer and FAQ blog for discoverability
A research-backed blog post that simplifies complex policy frameworks optimized for LLM pickup. Read an example.
Buyer's checklist
The framework distilled to 8-criteria in a document download that speaks to buyer pain points. Downloadable doc behind a gated link to collect emails and track leads.
Supporting piece for sales
With other pieces written for industry education, this piece was was written to be a soft sales piece. Read
Linkedin Ads with email drips
Created ad variations to target corporate decision makers to download the doc with email submission. Watch one of the ads.
Case Study 2
Building topic authority for search
CHALLENGE
Buyers lack practical guidance on evaluating high-quality FPIC (Free, Prior, and Informed Consent) for forest carbon projects.
Solution
Created a proprietary FPIC framework and supporting content hub optimized for buyers, search, and AI discovery.
Results
Elevated Wildlife Works’ thought leadership and topical authority on FPIC and community governance.
The framework
Distilled Wildlife Works' in-depth community engagement standard operating process into a digestible Free, Prior and Informed Consent framework. Read
Blog post for discoverability
SEO optimized blog posts that summarize and highlight field stories that show evidence of the framework in action. Read
Videos for social engagement
High engagement reels and short films that show, not tell, community leadership in action. Watch
Buyer action guide
A practical checklist for buyers to make informed decisions. Downloadable doc behind a gated link to collect emails and track leads.
Case Study 3
Turning a conservation film into brand authority
CHALLENGE
The brand's audience was concentrated in the carbon market. The challenge was to reach a broader climate and conservation-activated audience to build wider support for carbon projects.
Solution
We produced a human-centred short documentary and paired it with a multi-channel distribution strategy to reach a broader climate-aware public.
Results
Recognition across an international festival circuit, placement on a leading environmental streaming platform, and 33x year-on-year audience growth on the brand's own YouTube channel.
The Film
A 12-minute documentary centered on people rather than the metrics. Cinematic craft was a strategic choice, not a vanity one: production quality is what earns festival selection, platform placement, and algorithmic reach, and it is what allows a story about a carbon project to be received as a story about people. The film's footage also provided high-quality derivative content for all channels and formats throughout the year and future campaigns.
WaterBear Streaming
Placed on WaterBear, the first-of-its-kind streaming platform dedicated to environmental and humanitarian storytelling. The platform has built a purpose-driven community of more than 700,000 people, with an audience of around 3 million and over 17 million views, alongside partnerships with more than 100 NGOs. Critically, this is exactly the audience the brand could not otherwise reach.
Festival Circuit
Selections and awards across numerous well-regarded international film festivals around the world. Festival recognition does something owned media cannot: it validates the work through independent juries, in front of audiences with no prior relationship to the brand. The independent credibility also opened doors to partnerships with aligned content creators who wanted to share and be associated with high-quality, externally recognized storytelling.
Owned Channel Growth
The launch was engineered so that borrowed attention became an owned audience. Production quality pushed the film into YouTube's suggested-video recommendations, compounding reach organically, while festival announcements drove direct spikes; 225 new followers in a single day. The result was 33x year-on-year view growth, roughly 28,000 views in the launch month, and 1,100 new subscribers, with average watch time holding at 3:46 even as the audience scaled.
Case Study 4
Content strategy for organic growth and conversion
CHALLENGE
As an early direct-to-consumer forest carbon platform, the challenge was to make a complex, unfamiliar climate product relevant to everyday consumers and convert that interest into purchases.
Solution
We built an integrated audience-growth strategy across search, social, paid media, and partnerships, turning forest conservation into content that drove discovery, engagement, and conversion.
Results
Converted new audiences into paying forest carbon customers, while building a 100,000+ social following and 12,000+ newsletter audience, growing the site to 10,000+ monthly visitors, and earning #1 Google rankings for priority content.
Driving discovery through search
Built an SEO-led editorial strategy around climate and conservation questions. Accessible, authoritative content generated 512K+ organic search acquisitions and earned #1 Google rankings for priority terms, helping build a consistent pipeline of new audiences. Read
Taking conservation into culture
We created and amplified conservation stories designed to travel beyond traditional climate audiences. Sonic Forest brought together music, film, community partnerships and earned media, while the Prince Ea collaboration Dear Future Generations: Sorry reached 100M+ views, demonstrating the power of culture and highly shareable storytelling to take forest conservation mainstream. Watch
Making carbon footprinting accessible
We made the abstract subject of carbon footprinting easier to understand through educational content, a footprint calculator and personalized retirement certificates—connecting everyday emissions to tangible climate action. The calculator alone generated 10K+ paid-search clicks.
Turning attention into ongoing engagement
Built automated email journeys that moved audiences from discovery toward deeper engagement and action. The program grew to 13,600+ subscribers, with nurture campaigns achieving up to a 36% open rate and 10% CTR.
From the field
Other content
Mar 3, 2026
2025 Wildlife Works Annual Impact Report
Community-centered conservation stories, research highlights, and a glimpse into what’s next for Wildlife Works.
Jun 8, 2026
Reasons for Wild Hope, June 2026
Monthly newsletters with consistent 30% - 40% open rates
Mar 24, 2026
When Jeanine lost everything, she found a new way forward.
Hero's journey narrative storytelling that transforms impact into compelling human stories.
Mar 16, 2026
Camera Traps Capture Flourishing Wildlife at Wildlife Works Projects
Visual proof points that appeal to the target audience of wildlife conservation supporters garner high engagement across all social platforms.
May 12, 2025
The Use of Play in Learning and Participating in REDD+
Stories sourced directly from field teams produce high-value, unique content that shows - not tells - deep subject expertise.
Oct 17, 2024
Employee Spotlight series
Monthly employee spotlight series to surface company culture with team members' passion, expertise and commitment to the mission.