The Program
A focused 3–4 month program. Or design an engagement customized for your needs.
- Month 01
Analysis
- Audit existing content, SEO surface, and AI-answer visibility
- Interview internal experts, leadership, and field teams
- Map the questions your audiences are actually asking and identify points of differentiation and leadership
- Identify the data and stories you already own but aren't telling
- Month 02
Narrative architecture
- Define the positioning, key claims, and proof points
- Build a pillar + cluster content map that AI systems can read
- Set the tone, visual system, and format mix
- Agree on the publishing cadence and measurement
- Months 03–04
Execution
- Produce pillar pages, explainers, and supporting articles
- Repurpose into social carousels, video shorts, and newsletter cuts
- Ship structured data, FAQs, and citable evidence
- Hand off a content engine your team can keep running